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Five Essential Strategies for Content Marketing in China
China has a lot of internet users. “A lot” generally refers to a quantity larger than “one or two” or “few,” but in this case it refers to a number that is slightly larger. How large you ask? The...
View ArticleMobile Apps in China
The last few weeks have seen the emergence of a few stories related to the prevalence (or lack thereof) of mobile in apps in China. I thought I would try to pull these disparate stories together in...
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Top Digital Marketing Trends In China
I have written several articles on specific digital trends in China thus far and thought I would take a step back and try a different approach. Rather than tackle a specific trend, I thought I would...
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New Data On The Real Number of Sina Weibo Users
The Great Sina Debate Hopefully many of you saw you the post I wrote last month which attempted to answer the question “How many real Sina Weibo users are there?” The Wall Street Journal this week...
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Free eBooks about Digital Marketing In China
Fun fact: some of my favorite things include cheap dumplings, classic rock and free stuff. That being said, I want to share some of my favorite things with you! Since I haven’t yet mastered the art of...
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China’s E-Commerce Boom
I wrote a piece on China’s e-commerce boom last week which, for technical reasons beyond our control, was lost to dustbins (internet ether?) of history. Today, inspired by a piece from TechinAsia I...
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All About Chinese New Year [Infographic]
Although we are a bit more than a month into the Year of the Snake, I thought I would post the following infographic, mainly for the benefit of those digital marketers in the travel and tourism...
View ArticleDealing with 404 Pages in Baidu
Firstly, for those unfamiliar with a 404 pages, lets have a quick definition Basically, a 404 is what you see when you click on a broken link. They are pages often sparsely populated with little...
View ArticleOutsourcing Your Digital Marketing: When is it time for an Agency?
The big Brands already have them and many SME’s wonder if they should. That is, having a Digital Agency working with you in building your online Brand. There are also many flavors of Agency; from...
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About Sina and Alibaba
Big news today about Sina and Alibaba, two of China’s most popular online services. Although the stories are not directly related, they demonstrate the speed at which the Chinese digital media...
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